How do Canadian consumers make point-of-sale purchasing decisions when choosing “Product A” over “Product B”? There are a few factors which come into play, including price, branding, packaging, and claims. Label claims are a great way to differentiate your food product from your competitor’s product.  Consumer research has shown that food products with label claims..
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Winter is here, and sadly, so is dehydrated and dull skin. This is especially common in the colder months, when the humidity level drops, and the water content of our epidermis (the outer layer of the skin) tends to reflect this. Did you know that your skin loses more than 25% of its ability to..
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