May 2015

Product Trends and Innovation

Welcome to our E-Newsletter, your “one-stop” for the information you need to ensure success in the Canadian market. Learn about current issues and how they may affect your business, what’s new at Source Nutraceutical, Inc., how we can help you and where you can find us.

Natural Products Expo West

2015 is off to an exciting start. Natural Products Expo West, the world’s largest organic, healthy and natural products show just finished in Anaheim, California. And just when you thought it couldn’t get any bigger it did! According to the post show press release attendance topped 71,000 industry members with 2700 exhibiting companies. This year’s trade show floor took over the entire Anaheim Convention Centre campus and new products were exhibited at the Hilton Hotel Anaheim.

The editors and analysts at New Hope Media, producers of the show, identified 5 macro trends influencing the marketplace including:

  1. Transparency advancements – consumers want to know what is in their food and how it got there and industry is using innovative techniques to respond
  2. Ancient wisdom gets wiser -products with simple and understandable ingredient lists and minimal processing are increasing in their appeal to consumers
  3. Paleo 2.0 – products for Paleo diets are popping up in new and diverse categories
  4. Packaging Innovated – attractive, informative and /or edible packaging comes to the forefront
  5. Protein Invasion – protein is appearing in new categories and in new forms like “meat bars”

http://www.expowest.com/ew15/CUSTOM/Uploads/ew15-PostShow2015.pdf

 AND WHAT TRENDS DID THE SOURCE NUTRACEUTICAL TEAM PICK UP ON?

proteinBERNIE DESGAGNES, PRESIDENT & CEO:  

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Vegan proteins (pea protein and hemp protein) are getting a lot of attention. They are a big category right now. Probiotics and digestive health products will be the next big trend along with EFAs (essential fatty acids). Energy drinks and shots are also doing well – but these are natural energy drinks – no caffeine chemicals.”

DID YOU KNOW?

According to industry experts vegan is going mainstream. No longer just for consumers concerned primarily about animal welfare, vegan products are increasingly associated with “health food”, “clean ingredients”, “weight loss”, “environmental responsibility” and “social responsibility”. This means the potential market for vegan products is significantly more than the approximately 6% of the US population who claim to be vegan (likely similar numbers in Canada). http://www.foodnavigator-usa.com/Markets/Vegan-is-going-mainstream-trend-data-suggests

STUART GREENFIELD, DIRECTOR OF BUSINESS DEVELOPMENT:

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“Three of the product categories that I noticed were the pet oriented natural health products (NHPs) and the children’s natural health products. Definitely many more products than at Expo East. The other growing category that caught my attention was the natural based mosquito repellent wipes and sprays (citronella and other natural ingredient based).” 

DID YOU KNOW?

December 31, 2014 was to mark the end of the availability of citronella based insect repellents in Canada. However, at the last moment Health Canada had a change of heart and is now allowing currently registered citronella based products to continue to be sold while they review the regulatory framework and available scientific evidence.

Insect repellents are regulated as pest control products in Canada and require premarket review of safety and product registration.

barsMARCEL FISETTE, CREATIVE DIRECTOR

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“I found a spike in functional snacks. That category, although always popular, appears to have grown over the past year, particularly with claims related to memory, energy, joints, muscle etc. The bar market also shows no signs of slowing down with innovative ingredients such as animal protein now being incorporated into the bar format.”

DID YOU KNOW?

Functional foods” is a marketing term and captures foods that provide health benefits in addition to basic energy and nutritional value. In Canada products ingested by humans are classified and regulated as either foods, natural health products or drugs depending upon their composition and claims. In order to maximize the composition and claims allowed on your product you need to know which regulatory framework fits the best and Source Nutraceutical can help you do just that!

DO YOU KNOW?

It’s great to identify the new trends and market opportunities – but do you know the regulatory parameters around them?

DO YOU KNOW?

  • Which species and strains of probiotics are allowed in foods and/ or in natural health products sold in Canada?
  • What claims are permitted for probiotics in foods and in NHPs?
  • What criteria must be met in order to label a food “vegan”?
  • How an “energy drink” is defined in Canada?
  • What nutrients can be included in energy beverages and at what levels?
  • The criteria to label a food or ingredient “natural”?
  • How to register a pest control product in Canada?
  • How to get a license for a natural health product?
  • What claims can be made on a food product?

SOURCE NUTRACEUTICAL KNOWS!

CONTACT US

Source Nutraceutical knows the ins and outs of the Canadian regulations for all consumer products. Contact us today (regulatory@sourcenutra.ca) and let us help you make the regulations work
for your products.

Whatever your regulatory, packaging and/or fulfillment needs are- contact Source Nutraceutical today to learn how we can help you achieve brand success and market penetration in 2015 (info@sourcenutra.ca).

Source Nutraceutical, Inc. is your “one-stop-solution” for strategic consulting, regulatory compliance, clinical trials, graphic design, bilingual labelling and importation and fulfillment services for foods, natural health products, cosmetics, medical devices and pharmaceutical products in Canada. Contact us today to learn more about how we can help you get your products to market quickly, compliantly and cost effectively.

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