How do Canadian consumers make point-of-sale purchasing decisions when choosing “Product A” over “Product B”? There are a few factors which come into play, including price, branding, packaging, and claims. Label claims are a great way to differentiate your food product from your competitor’s product.  Consumer research has shown that food products with label claims..
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Be honest. Do you know what “natural” actually means when you see it on food packaging? Does a food product that claims to be “natural” or “all natural” seem more appealing than a food that doesn’t? In Canada: Canadian Food Inspection Agency (CFIA) requires that labels and advertisements should not convey the impression that "Nature"..
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