Last month, we introduced you to our Creative Services team--the all-female team of industry experts that make up the design expertise here at SNI.
Today we are digging deeper into what makes Christel, Jada and Alexis tick, and show what their diverse presence brings to the idea boards with SNI projects.
Read on for an exclusive interview with the creative team behind SNI and the trends that inspire them!
DESIGN TRENDS ARE ALWAYS CHANGING.
WHAT IS YOUR FAVOURITE NEW TREND?
FOOD INNOVATION IS ALSO DYNAMIC,
WHICH FOOD TREND IS ON YOUR RADAR RIGHT NOW?
I think the sudden spike in brands creating new beverages and snack foods using functional, good-for-you ingredients is really interesting.
Health and wellness has been trending for years now and I’m enjoying seeing all the new product innovation finally coming onto shelves.
I love a little treat and if I can have one that does something good for me then sign me up.
~ JADA
Food science is just so fascinating. While my diet is not constricted to being completely meatless, I enjoy the challenge of dedicating my meal planning and cooking adventures by exploring meatless options on a regular basis. The transition in the food industry towards plant-based ‘meat’ products has been incredible to watch and experience. Textures, tastes and sustainability all play different roles in consumer decision-making in this area.
For me, when I don’t eat meat for a long time, I crave fish like crazy! I’ve noticed a recent shift towards seafood substitutes that are plant-based and still practice the fundamentals by satisfying the texture that seafood lovers want, but also are seasoned with ingredients from the sea like seaweed.
A report by McKinsey called “The next wave: Alternative seafood solutions,” predicts 14% growth in global fish protein demand through 2030. Companies like Seed to Surf really appeal to the seafood-lover in me as a consumer, and their packaging design is just delightful!
~ CHRISTEL
I love when brands think about how their packaging is impacting the environment and taking steps towards minimizing waste. I’ve seen edible packaging which is super cool, and packaging that contains a detailed story about what they’re doing to better the environment, that sort of thing.
I have a lot of respect for businesses that consider their impact, and that kind of thing sells, too, so it’s a win-win. I think if there’s an environmentally conscious version of a particular product, a lot of people would feel good about purchasing that. I can’t speak for everyone but I personally really enjoy supporting businesses that make a difference.
~ ALEXIS
WE DO MORE THAN PACKAGING COMPLIANCE!
It may come as a surprise to some of our readers that SNI Creative Services has capabilities that go far beyond making compliant retail packaging. We can take your existing brand, new idea or service offering, and give it the face and message you are looking for.
We've got so many other creative skills and vendor connections that extend into all your branding and promotional needs!
SNI’s Creative Services team is here to help with all your design and branding needs.
Have a question that remains unanswered? Let’s connect! Get to know the Creative Services team even better:
