Background
Source Nutraceutical Inc. has proudly been working with and managing Canadian-compliant packaging for ONE Brandsthroughout the products’ maturation and evolvement over the years. ONE has recently beefed-up the look to a cutting-edge appearance and is a rising star on retail shelves and in consumer homes.
Featuring exciting, unique and too-good-to-be-true flavours like Maple Glazed Donut, Birthday Cake and Cinnamon Roll; our graphics and food regulatory team were delighted to dip into creating Canadian print-ready packaging solutions with the team at ONE Brands!
Problem
ONE Brands absolutely developed a strong, buttoned-down and solid new look for the US packaging for American retail shelves. The amount of differences between requirements for US packaging compared to Canadian packaging can seem overwhelming for the inexperienced designer. Some copy must meet type-height requirements, nutrition claims can trigger added information in the Nutrition Facts Table–not to mention that everything should be in two languages!
So how does a professional brand like ONE go from FDA compliant packaging to Health Canada compliant packaging, while still maintaining this new brand integrity and appearance they worked so hard to achieve? Thankfully, our team at Source specializes in balancing this unique–and often challenging combination of results.
Results
After strictly following a realistic and set timeline, along with a tried-and-true procedure that Source has been developing for over a decade; the team at ONE Brands overcame the original obstacle of balancing strict government enforced regulations with brand constancy–and all within a budget that doesn’t overwhelm the marketing spending plan.
From formula and nutrition research and calculations, to Health Canada appropriate translations, to a print-ready art file delivered to the printers—the friendly and loyal team at Source managed to develop this solution with the team at ONE Brands effectively, efficiently and within deadlines.
“You’re better than unicorns and sprinkles! …Everything looks great.”
Brian Wisniewski, Marketing Manager; ONE Brands
