Christel's diplomas in marketing and web development, along with a passion for commercial arts and an interest in nutrition, made her role at SNI in 2007 feel like a perfect fit. As Associate Director of Creative Services, she helps with managing projects from start to finish alongside the creative director and a talented group of intelligent, creative minds. Christel thrives when her work requires supporting structured procedures, understanding consumer behaviour, and challenging her comfort zones. When she’s not at work, Christel is tackling a new hiking trail, stretching her cooking abilities, hitting bags at self-defence classes, snuggling her cats, or helping with the family craft beer business.