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Case Study – Longo’s

Longo Brothers Fruit Markets market logo

Design Execution

What's Involved?

Regulatory Compliance & Translation
Packaging Design
Packaging Execution
Asset Management

Challenge:

Longo’s was set to rebrand 1,200+ SKUs, an overwhelming exercise made more challenging by an incomplete design library. CFIA had also just updated food label regulations. It was clear the company lacked internal resources and expertise to manage the artwork while ensuring labels were compliant.

Our Solution:

A successful rebrand with refreshed, compliant labels on all private label SKUs and a complete library of all design assets needed to sell on shelves in Canada.
SNI works seamlessly between the creative and regulatory teams, and Longo’s management, to successfully unveil the rebrand to the Canadian market – on time and within budget.

Various food packaging SNI has helped execute for Longo Brothers Fruit Markets

In addition, our creative services team works directly our food styling and photography team to provide Longo's with quality food staged for packaging and advertising.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Various varieties of Longos potato chips set around a bowl of tasty product.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Cans of imported Italian tomato sauces using the Longos curato brand packaging

Building a successful food brand and bringing products to retail shelves is a huge undertaking for any company.

Pulling together all the required elements quickly enough, and to the highest level of quality possible, is essential to maintaining a competitive advantage.

CHECK IT OUT ON YOUTUBE

In this behind-the-scenes look, we take you on the journey from idea to shelf for packaged foods.
See the steps and what goes into a successful product launch.

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