Challenge:

When CFIA came knocking for compliance concerns, WFM management was in a panic. Despite best intentions, all their private label products—hundreds of SKUs—were deemed non-compliant. They needed a solution fast to keep the doors open and continue selling.

Our Solution:

SNI developed a creative compliance solution with a timeline that worked for all parties: a custom over-label program that could be unrolled in just 3-6 months. They also advised on compliant ways to rework the nutrition labels and ingredient listings. WFM was able to sell compliantly and maintain their position as a leading grocer in Canada.

Today, 15 years later, WFM still runs its successful over-label program under SNI’s leadership.