The average grocery shopper might not stop to think about all the work that goes into getting their favourite granola bar or frozen pizza on the shelf.
But as a food manufacturer, you know that it’s neither a quick nor easy process. Many complex factors need to be considered, from compliance (formulation, labelling, quality, and more) to marketing to labelling and packaging design.
COMMON QUESTIONS BRANDS ASK ALONG THE WAY INCLUDE:
- Do the health claims and marketing messages align with consumer preferences?
- Are the labels and packaging compliant, or do they post a regulatory risk?
- Is the product up to date with new or recently updated compliance requirements?
- Does the packaging design evoke the right tone for the target audience?
- Do my labels satisfy Canada’s bilingual requirements?
Building a successful food brand and bringing products to retail shelves is a huge undertaking for any company. Pulling together all the required elements quickly enough, and to the highest level of quality possible, is essential to maintaining a competitive advantage.
In this behind-the-scenes look, we take you on the journey from idea to shelf for packaged foods. See the steps and what goes into a successful product launch.
Need Help Getting Your Food on the Shelf Quickly?
At SNI, we specialize in regulatory consulting and creative services, including food label design and packaging compliance. We will help you stay compliant so you can keep your brand trusted and on the shelves.
