If you’ve ever considered creating and selling your own natural health product (or you’re already in the process), you’re more than likely looking for ways to make your product not only stand out, but to make it marketable as well.
There has never been a better time to create and sell your natural health product, and now is the time to get involved with this profitable industry! Below, we’ve summed up a list of natural health product trends that are making money right now, and will continue to be successful on the market this year.
1. CBD (Cannabidiol) as an ingredient
There’s no question about it; CBD is the wellness product of the moment. You can find it in a wide variety of products, including (but not limited to): skin care products, gummies, gel caps, and even lattes. CBD (short for Cannabidiol), is a chemical compound found in the Cannabid sativa plant. It is a naturally occurring substance, which (unlike delta-9-tetrahydrocannabinol [THC]), is not psychoactive or sedating in any way.
Many want to get their hands on these products for a multitude of purposes, from helping those suffering from anxiety, to arthritis. This ingredient has become so popular that the Canadian retail industry is estimated to reach $7.8 billion by 2021. If you’re planning to release a product with CBD, you may want to consider adding omega oils as a base ingredient; this will offer a level of comfort and familiarity for the consumer, as omega oils are already very popular among consumers.
2. Gummy Bears (as a form)
Are you in the process of creating a supplement? You’ll want to consider the form, as it’s almost as important as the ingredients! Consumers are searching for alternatives to pills, as many have challenges with swallowing, chewing, and even pill fatigue (yes, it’s a real issue!). Initially, vitamin manufacturers realized that offering vitamins in the form of gummies helped children take their daily dose. Now, we’re realizing this might benefit adults as well.
A concern among consumers, however, is the level of sugar, which will certainly affect your products success rate. Most consumers who purchase vitamins are health conscious and ensuring that your vitamins have a strong sugar-to-nutrient ratio will maximize your appeal within this market. Gummies account for more than 7.5% of all vitamins sold, and it’s time to capitalize on this growing trend!
3. Products in Trial-size Packaging
Today, many are choosing to live in smaller, more cost-effective places such as apartments, condos, and tiny houses. The bottom line is that smaller spaces means less storage, and therefore less room in general for everyday items. While large items such as toilet paper and laundry detergent will still continue to sell, products in the natural health industry are becoming increasingly more successful in smaller sizes to fit the smaller lifestyles of consumers. Small or trial size packaging is beneficial to you as a creator as well, as it will generally lead to a greater margin per unit and maintain a strong consumer-to-product connection. You will also win over new customers who prefer to try products before they buy.
4. Collagen
Products containing collagen have been getting a lot of attention, and it’s for a good reason. The most abundant protein in your body, Collagen is a major building block for muscles, skin, tendons, cartilage, hair, bones, and ligaments. You can think of collagen like glue; it holds all of these things together. Many credit collagen for reduction in fine lines and wrinkles, healthy nails and hair, injury recovery, vibrant skin, and strong bones (the list goes on).
As more consumers continue to get excited over collagen, we will see many innovative ways to consume it, in the form of bars and powders, to name a few. This year, we can expect to see many successful products on the market featuring collagen, from food products to topicals.
5. Consumer Products for those over 50
Did you know that Baby Boomers not only spend the most across all product categories, but they’re also marketed to the least? They’ve had an extremely significant impact on the economy over the last 50 years, and it’s predicted that this age group will continue to have a significant impact on the natural health industry, with a strong desire for a healthy lifestyle. Before getting involved in this market, it’s important to understand how savvy Boomers really are. They are careful consumers who like to research products in detail before they buy. Something to consider is ensuring that your website offers good information about your product, as well as resources for them to learn more. In a 2019 study, it’s noted that Baby Boomers showed a significant interest in snacks that boosted nutritional intake and products that addressed a particular medical condition (poor digestion, difficulty swallowing, memory loss, to name a few). Their health and wellness driven attitude is evident in many of the products they purchase.
