It’s Celiac Awareness Month. Why Food Brands Should (Still) Prioritize Gluten-Free Options

Celiac Disease: A Disease, Not a Fad

Celiac disease is an autoimmune disorder in which the consumption of gluten (a group of proteins found in wheat, barley, and rye) damages the small intestine. Left untreated, celiac disease can lead to an inability to absorb crucial nutrients essential for good health.

Currently there is no cure, but celiac disease can be treated effectively with a gluten-free diet. Many associate the prevalence of gluten-free foods as a trend or fad, but for those living with celiac disease or other gluten-related disorders, gluten-free foods can be a lifesaver.

Furthermore, offering gluten-free options can be a business opportunity for food manufacturers and brands. As more people are diagnosed with celiac disease and choose to follow a gluten-free diet for other health reasons, the demand for gluten-free products continues to grow. By offering gluten-free options, companies can tap into a growing market and cater to a wider audience.

A word of caution regarding safety and labelling: the gluten-free market has faced criticism in the past for products that are labeled as gluten-free but still contain trace amounts of gluten, which can be harmful to people with celiac disease.

Therefore, it is essential for companies to take proper measures to ensure the safety and quality of their gluten-free products.