New Opportunity for Functional Beverage Brands: 30% Juice Proposal Explained
On July 25, 2025, Health Canada published a Notice of Proposal (Reference No. P-SIS-25-02) outlining its intent to amend the List of Permitted Supplemental Ingredients to allow up to 30 percent juice content in certain caffeinated beverages. This proposal, which applies to both carbonated and non-carbonated water-based beverages, would adjust…