Collaborating strategically with SNI and our trusted partners for consumer-centric brands and retail programs is your one-stop solution for Canadian market entry services.
But have you ever wondered how it's done?
Our team of experts provide regulatory compliance, clinical trials and quality assurance, graphic design and packaging compliance, importation, warehousing and order fulfillment services all under one roof.
WORKING TOGETHER FROM START TO FINISH CAN PROVIDE YOU WITH MANY UNIQUE BENEFITS, LIKE:
- Protecting your proprietary information
- Ensuring that the correct interpretation and application of regulatory requirements is put onto your labels and packaging materials
- Becoming an extension to your business as your one point of entry into the Canadian market
- Minimizing your time to market and maximizing your return on investment
- Supporting the commercialization of your innovative health product
STRATEGY & POSITIONING
BRAND NARRATIVE & VISUAL IDENTITY
EXECUTION & COMPLIANCE
BRAND ASSETS & ACTIVATIONS
BRAND STRATEGY
- Consumer Insights Research
- Market Intelligence / Category Analysis
- Portfolio Architecture
- Brand Positioning / Pillars
- Equity Audit
- Semiotics Analysis
- Validation Research
BRAND MANUALS
- Category Requirements
- Category Prioritization
- 4P Guardrails
- NPD Decision Tree
- Commercialization Summary
BRAND NARRATIVE
- Brand Voice / Personality
- Brand Story / Narrative / Manifesto
- Messaging Strategy
- Product Messaging Hierarchy
- Brand Naming
- Key Messaging & Taglines
VISUAL IDENTITY SYSTEM
- Logo Development
- Visual Identity
- Packaging Design
- Form Consultation
- Brand Guidelines
- Corporate Collateral
- Custom Photography
- 3D Rendering
PACKAGING COMPLIANCE
- Production Files
- Prepress
- Brand Management
- Regulatory Updates
- Translations Services
COMPLIANCE
- Regulatory Compliance
- Product Claims
- Food Safety
- Clinical Trials
MARKETING
- POS / Merchandising Displays
- Website Design
- Trade Collateral: Brochures, Sell Sheets, Presentations
ADVERTISING
- Social Media Campaigns
- Digital Campaigns
- Traditional Advertising Campaigns
ENVIRONMENTS & EXPERIENCES
- Trade Show Booths & Materials
- In-Store Sampling & Activations
Our team of experts begin by DISCOVERING through assessment and analysis of the marketplace. We then do a situational assessment that isolates key insights to REVEAL and inform on high level strategy. Next we INITIATE development of architecture and strategies for execution, followed by VISUALIZING the creation of brand design that brings the brand strategy to life on shelves. Finally we pay careful attention EXECUTING the brand design and packaging for best results.
DISCOVER
REVEAL
INITIATE
VISUALIZE
EXECUTE
Retailer strategy
Consumer needs
Competitive
landscape
Category trends
Portfolio
architecture
Brand strategy
Category execution
Design
Marketing
Portfolio tiers
Brand
positioning
Category
development
Brand guardrails
Brand identity
Package design
Compliance
alignment
Line
extensions
Style guide
Packaging
execution
Compliance
testing
Marketing &
retail support
Ongoing
management
Partner with us today and take advantage of one or all areas of our expertise. We develop lasting relationships with our clients and work together to get you into the market quickly, cost effectively and compliantly.
