Brand Development and Capabilities

Brand Development and Capabilities

Collaborating strategically with SNI and our trusted partners for consumer-centric brands and retail programs is your one-stop solution for Canadian market entry services.

But have you ever wondered how it's done?

Our team of experts provide regulatory compliance, clinical trials and quality assurance, graphic design and packaging compliance, importation, warehousing and order fulfillment services all under one roof.

WORKING TOGETHER FROM START TO FINISH CAN PROVIDE YOU WITH MANY UNIQUE BENEFITS, LIKE:

  • Protecting your proprietary information
  • Ensuring that the correct interpretation and application of regulatory requirements is put onto your labels and packaging materials
  • Becoming an extension to your business as your one point of entry into the Canadian market
  • Minimizing your time to market and maximizing your return on investment
  • Supporting the commercialization of your innovative health product

STRATEGY & POSITIONING

BRAND NARRATIVE & VISUAL IDENTITY

EXECUTION & COMPLIANCE

BRAND ASSETS & ACTIVATIONS

BRAND STRATEGY

  • Consumer Insights Research
  • Market Intelligence / Category Analysis
  • Portfolio Architecture
  • Brand Positioning / Pillars
  • Equity Audit
  • Semiotics Analysis
  • Validation Research

BRAND MANUALS

  • Category Requirements
  • Category Prioritization
  • 4P Guardrails
  • NPD Decision Tree
  • Commercialization Summary

BRAND NARRATIVE

  • Brand Voice / Personality
  • Brand Story / Narrative / Manifesto
  • Messaging Strategy
  • Product Messaging Hierarchy
  • Brand Naming
  • Key Messaging & Taglines

VISUAL IDENTITY SYSTEM

  • Logo Development
  • Visual Identity
  • Packaging Design
  • Form Consultation
  • Brand Guidelines
  • Corporate Collateral
  • Custom Photography
  • 3D Rendering

PACKAGING COMPLIANCE

  • Production Files
  • Prepress
  • Brand Management
  • Regulatory Updates
  • Translations Services

COMPLIANCE

  • Regulatory Compliance
  • Product Claims
  • Food Safety
  • Clinical Trials

MARKETING

  • POS / Merchandising Displays
  • Website Design
  • Trade Collateral: Brochures, Sell Sheets, Presentations

ADVERTISING

  • Social Media Campaigns
  • Digital Campaigns
  • Traditional Advertising Campaigns

ENVIRONMENTS & EXPERIENCES

  • Trade Show Booths & Materials
  • In-Store Sampling & Activations

Our process

Our team of experts begin by DISCOVERING through assessment and analysis of the marketplace. We then do a situational assessment that isolates key insights to REVEAL and inform on high level strategy. Next we INITIATE development of architecture and strategies for execution, followed by VISUALIZING the creation of brand design that brings the brand strategy to life on shelves. Finally we pay careful attention EXECUTING the brand design and packaging for best results.

DISCOVERarrow pointing right
REVEALarrow pointing right
INITIATEarrow pointing right
VISUALIZEarrow pointing right
EXECUTEarrow pointing right
key icon
rocket ship icon
dart on target icon

Retailer strategy

Consumer needs

Competitive
landscape

Category trends

Portfolio
architecture

Brand strategy

Category execution

Design

Marketing

Portfolio tiers

Brand
positioning

Category
development

Brand guardrails

Brand identity

Package design

Compliance
alignment

Line
extensions

Style guide

Packaging
execution

Compliance
testing

Marketing &
retail support

Ongoing
management


Partner with us today and take advantage of one or all areas of our expertise. We develop lasting relationships with our clients and work together to get you into the market quickly, cost effectively and compliantly.

Protecting your brand is our priority. Your success is our success!

CONTACT US TO LEARN MORE.

CONTACT US

Related Posts

Loading...