Advertising

Mar

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UncategorizedAdvertising, Consumer behaviour, Displays, Marketing, packaging, Point-of-Purchase, Retail marketing

Point-of-Purchase Marketing Solutions

Some would call Point-of-Purchasing (POP) marketing one of the most underrated retail sales techniques. It refers to an advertising display or any kind of marketing material that is placed next to the merchandise it’s promoting. It definitely plays a critical role in driving customer purchase choices. In fact, approximately 70%…

Restricting unhealthy food and beverage marketing to children

May

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UncategorizedAdvertising, Bill S-228, Children, Consultation, Food and Drugs Act, health, health canada, Marketing

Restricting unhealthy food and beverage marketing to children

After exploring the history and development of Canada’s Food Guide when writing our blog post on The Food Guide War in April, we became more curious about youth and their perception on nutrition. As we all know, marketing foods and beverages is a complicated subject, and parents today tend to…