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What does TMA stand for?

Too many acronyms? Take my advice?

Test Market Authorization!

With the coming into force of the Safe Food for Canadians Regulations (SFCR), test market provisions now apply to ALL foods. Test Market Authorizations (TMAs) are granted to test market a food exempting them from certain requirements for a given period of time-bilingual labelling and standard container sizes, for example.

As per the Canadian Food Inspection Agency (CFIA), in order to apply for an exemption for test marketing a food:
  • The food must not have been sold previously in Canada in that form
  • The food must differ from other food items with respect to composition, function, state or packaging form
  • The application is to be complete, truthful and not misleading
  • The food is edible, not contaminated and processed under sanitary conditions
  • No risk of injury to human health
  • The exemption must not confuse or mislead the public
  • The exemption must not disrupt food pricing nor trading pattern of the industry

See how fun it is to file a TMA with us here!We’ll be posting more details on this in the near future—but we can ensure ease in a Test Marketing Authorization or aTemporary Market Authorization Letter application TODAY.

Reach out to us, we’re happy to help answer questions and form the right solution for you and your brand.

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