Clinical Research: What Could It Mean for Your Brand?

Clinical Research: What Could It Mean for Your Brand?

Being in the health and wellness sector, you are likely aware of the role of clinical trials. To show the product works as promised, to substantiate a label claim, to test its effectiveness in a new population. But one of the biggest, often overlooked benefits of clinical trials is to…
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It’s Clinical Trials Day. Let’s Keep Prioritizing Groundbreaking Research

It’s Clinical Trials Day. Let’s Keep Prioritizing Groundbreaking Research

Every year on May 20th, we recognize Clinical Trials Day, spearheaded by the Association for Clinical Research Professionals (ACRP). On this day, we acknowledge the critical role of clinical research in improving the lives of patients through groundbreaking research. This year’s theme is “Together We Can” – a sentiment that…
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Ingredient Supplier? How to Gain a Competitive Edge with Clinical Trials

Ingredient Supplier? How to Gain a Competitive Edge with Clinical Trials

When we think of clinical trials in the natural health space, finished product brands often come to mind. But for ingredient suppliers, the data resulting from clinical research can be a powerful and under-utilized tool to differentiate and expand your market reach. In today’s competitive environment, it’s no longer enough…
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