How a Canadian Natural Product Number (NPN) Can Support International Market Entry

How a Canadian Natural Product Number (NPN) Can Support International Market Entry

For natural health product (NHP) manufacturers and brand owners, obtaining a Natural Product Number (NPN) is a required step before selling products in Canada. However, the benefits of Canadian NHP licensing may extend beyond the domestic market. An existing NPN can provide a valuable starting point for businesses considering international…
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How to Substantiate Food Claims in Canada

How to Substantiate Food Claims in Canada

Food claims can help communicate a product’s benefits and give consumers a reason to choose it. But claims need to do more than sound appealing: they must also comply with applicable regulations. Claims should be truthful, specific and, most importantly, substantiated. In Canada, whether a claim is acceptable depends not…
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Industry Insights: Retail Merchandising in Canada: CHFA NOW Recap

Industry Insights: Retail Merchandising in Canada: CHFA NOW Recap

Getting a product onto a retailer’s shelf is a significant milestone. Getting shoppers to notice it, understand its value, and purchase it requires a different kind of preparation. For emerging food and natural health product (NHP) brands, retail merchandising connects market entry with the commercial performance needed to maintain and…
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Industry Insights: CHFA’s Regulatory Reform, Trade Pressures, and the Future of Natural Health Products (NHPs) in Canada

Industry Insights: CHFA’s Regulatory Reform, Trade Pressures, and the Future of Natural Health Products (NHPs) in Canada

Canada's natural health product (NHP) industry is facing a period of regulatory and commercial change. From proposed amendments to the Natural Health Products Regulations to evolving trade relations and emerging marketing trends, businesses must navigate developments that could influence compliance costs, market access, and long-term competitiveness.  On September 25, 2026,…
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Brand Refreshes for Regulated Products: How to Rebrand Without Triggering Regulatory Re-Review

Brand Refreshes for Regulated Products: How to Rebrand Without Triggering Regulatory Re-Review

From a commercial perspective, rebranding a regulated product can appear straightforward. A company may want to modernize its packaging, introduce a new visual identity, update a product name, or refresh how it positions the product for consumers. However, proposed changes can have regulatory implications in Canada when they affect information…
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